From the Christmas Consumer War X department:

It has been exactly ten years since parents were at each other's throats in Toys R Us aisles trying to score the original Tickle Me Elmo doll in order to preserve their children's belief in Santa Claus. Fisher Price has now announced a brand new Tickle Me Elmo doll in honor of the ten year anniversary. This one, called the TMX (Tickle Me Extreme), has three separate tickle points, rolls around on the ground, slaps its leg and gets back up on his feet when the perversion is all over. Wow. We've come a long way from Furbies. I only hope that consumer nature has evolved as well. Here's hoping there are no TMX related injuries in the malls this year. (CNNMoney.com via Boing Boing)