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Sunday, July 16, 2006

3 Gildan Activewear Heavyweight Cotton T-Shirts (Large)

Item Purchased: 3 Gildan Activewear Heavyweight Cotton T-Shirts (Large)
Location Purchased: Walgreens / 1372 N. Milwaukee Ave. / Chicago, IL
Price: $6.00 + tax ($2.00 each)

Review: Holy fibrous financial fundamentals, Batman! Have you seen the deal that Walgreens has on t-shirts?!?

...

Yeah, me neither.

Of course, if you are of the socially acquired ADHD persuasion, then chances are you will see the deal that Walgreens has on t-shirts.

Let me explain.

While walking up to Walgreens to get a few extra t-shirts for quick-change purposes in the sweltering sweaty 100 degree Chicago heat, I glanced at the store's own quick-changing LED sign where, for a few seconds, it said, "T-Shirts - 5 for $10." Excellent. I would have to buy a few more shirts than I had originally planned to to get the extra savings, but I always need new white t-shirts.

When I walked in the door and up to the garment display, I saw yet another sign announcing the deal:

"T-Shirts - 5 for $10.00!"

Then, in smaller print in the bottom corner of the sign:

"or $2.00 each."

I may not have had a math class since high school, but that was Calculus, so I think I have addition firmly under my belt. Multiplication too. If I buy one shirt at two dollars, how much would three shirts cost me?

Walgreens is hoping the answer is, "Who cares!?! You can buy five of them for only ten dollars! What are you waiting for?"

Five T-Shirts: $10.00
Three T-Shirts now and two T-Shirts on your next visit: $10.00
Being able to perform simple arithmetic and chuckle at advertising absurdity: Priceless.

I wonder how many people actually walk into Walgreens for one or two shirts and walk out with five because they think they are getting a deal. I would bet ten dollars (or two dollars five times) that the answer is quite a few.

The shirts themselves are flimsy, comfortable, easily stained and make good kitten chew toys. Perfect for two bucks. The marketing behind the shirts is ingenious, hilarious and anyone who falls for it gets what they deserve.

Rating: 3.75 / 5

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