Nantucket Nectars Pressed Apple Juice (17.5 fl. oz.)

Item Purchased: Nantucket Nectars Pressed Apple Juice (17.5 fl. oz.)
Location Purchased: Cafe Jumping Bean / 1439 W. 18th St. / Chicago, IL
Price: $1.75 + tax

Review: Nantucket Nectars is another one of those classic business stories. Two friends from college set out to go into business for themselves so they don't have to adhere to the corporate expectations put upon them. They find a quirky niche for themselves (in the case of Nantucket Nectars, founders Tom First and Tom Scott began by operating a floating convenience store on a boat off the coast of Nantucket Island). The quirky business achieves a small level of success, which affords the founders to follow other interests. Other interests erupt into another business that once again takes off. The new business achieves a higher level of success and the original quirky moneymaker is dropped. Things get too big or boring for the founders to handle and a corporation (Cadbury Schweppes) buys out the newer bigger business.

In the case of Nantucket Nectars, the two friends began making juice when First tried to recreate the peach juice that he had enjoyed while vacationing in Spain. Experiments with a juicer led to more flavors and the rest, as they say, is sideline history.

Nantucket Nectars' juices are all organic, which lends a fresh taste to most of their juices. The apple juice tastes sweet and looks like urine as all good apple juice should. I'm not sure why the company feels the need to specify that the juice is made by pressing the apples. Does the resulting apple taste differ with mashing or squeezing? How about blending? Furthermore, if the two founders began with a juicer, is this pressed fruit juice idea one of their brainchildren or did the Cadbury Schweppes corporation come up with this one with all of their fancy pressing equipment. If anyone knows the answers to these questions, let me know. Or simply ignore me in hopes that I get more sleep and stop asking so many damn questions. The juice tastes good, which is what you wanted to know... I prefer orange juice, but the only choice that the Cafe Jumping Bean had with orange in it was Orange-Pineapple-Banana and drinking bananas is just plain gross.

Rating: 3.5 / 5